Where do I get all this good stuff?
Finding brick and mortar stores that carry non-toxic products can be a challenge. Target and Whole Foods carry what I consider to be the green beauty equivalent of “drug store brands” (think Cover Girl, Revlon, etc.) and Nordstrom is slowly getting in the game, but presently most of their clean beauty items are online only, and even those are limited.
If I’m going to shop online, I tend to want to give my business either directly to the brand itself and to smaller stores dedicated to non-toxic cosmetics. Here’s a list of my most frequented online retailers and a few others I’ve yet to try:
- Beauty Heroes — members received 15% discount off store purchases
- Integrity Botanicals — free shipping with $50 purchase and 3 free samples of your choice
- The Detox Market — sample program allows you to choose four samples of almost any product they carry for $7.99
- Ayla Beauty — free shipping with $35 purchase, unparalleled customer service, and “hard-to-find” brands
- The Choosy Chick — frequent gift with purchase promotions
- Citrine Natural Beauty — sample program allows you to choose five samples for $15
- Safe and Chic
- Vert Beauty
- Aurum Rose
How do I decide what’s good?
My interest in non-toxic personal care products stemmed solely from my desire for beautiful skin and the chemicals I avoid are based on that goal. I am not vegan. I
so when I consider a purchasing and so when I look for clean products, I’m considering my own definition of
The Green Beauty Rules by Paige Padgett was the most valuable resource I had when I started transitioning into non-toxic beauty was. Padgett’s book is easy to read, but more importantly, easy to understand. She provides an incredibly straight forward explanation of the nuances in industry terminology (green, natural, eco, etc.) and many of the “tricks” employed through branding that facilitate the idea that a brand or product is non-toxic even when it’s not. She lists the chemicals she avoids, explains why, and encourages others to define their own “eco-attitude” or level of aversion to the many different chemicals in beauty products, without judging or appearing preachy.
There are two apps and sites I used as well. Environmental Working Group’s (EWG) Skin Deep Cosmetics Database determines the “clean” factor of over 70,000 cosmetic products, ranking products 0-10 on a scale of possible toxicity. The EWG also has an app that allows users to scan bar codes of products in stores or “build your own report” to see how an unlisted product ranks. Think Dirty app functions similarly, scoring products from 0-10 in terms of suspected long-term health impacts.